Environmentalism is hugely important to Jaden Smith, as evidenced by his own sustainable water company, and collaborations with eco-friendly brands like Pangaia. His interest in conservation stems from his love of surfing, when, at a young age, he was struck at how polluted the ocean was. This has shaped his career as an entrepreneur today. “With the products that I create, I always try to push the boundaries of sustainability, which means thinking about materials and processes in a different way,” Smith says. Even when it comes to his own bold personal style—he’s sported everything from skirts to babushkas—he mostly wears vintage or thrifted pieces. “It’s truly the only way to be sustainable in fashion, because I’m not adding any new waste in the production process if I’m buying clothes that already exist,” he says.